The PM, hemming and hawing, replied:
"Well, when Nisshin first put out the product, I thought is was fantastically cheap. Back then it was several tens of yen. I guess it's about 400 yen now, what?"
Oh, purportedly-out-of-touch-with-the-less-well-off Francisco! Not exactly right. Not even close.
The average cost is 170 yen.
But don't make things worse by saying anything like...
"That's all it is? Guess it's because I have not bought them myself for a while."
Oh, Francisco! Way to lose the convenience store-lurking, living-surrounded-by-empty-plastic-food-containers Akihabara otaku vote!
And oh yes, it is The Asahi Shimbun that is making a big deal out of this exchange.