Wednesday, July 19, 2006 Marketing for a rewrite...pronto...

Following the carbon monoxide poisoning death of a cook in a Ginza restaurant on July 16, Paloma Co. executives have confessed that faults in four types of Paloma gas water heaters have led to the carbon monoxide poisoning deaths of 20 persons since 1985.

Now when one considers the number of Paloma water heaters in Japan, 20 accidental deaths seems rather small. is less than great for the company's PR folks that the official slogan of the water heaters is "SAFETY PALOMA".

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