I realize that the posts of late have been heavy on the pixels and thin on the analysis. However, did anyone else notice the Sheraton advertisement in yesterday's International Herald Tribune?
All I can say is when I saw it, all of my internal fuses blew.
Nevertheless I cannot think of advertisement that presents a multi-ethnic and bi-national (the contrast between the clothes of the mother and daughter and those of the father and the son telegraphs without much mystery which two nations the creators were thinking of) family--with clearly transracial children as the focal point of the image-- in such nonchalant and unmannered pose.
Where the sub-conscious message, if the advertisement is to be at all effective, must be:
" Ideal families like this one stay at our hotels."
Perhaps images like this have passed before my eyes before without registering...but I see a revolutionary transition.
And again, I will admit, the advertisement is focused on a highly select group where such pairings and children are not infrequent.
Nevertheless, that an American corporation (again, admittedly, a multi-national) would shout out, "These are our customers" is stunning.
Think of the bi-nationals peppering Japanese visual advertizing--Miyazawa Rie, the Vivi stable, Tsuchiya Anna, Rinka, the ubiquitous Becky, the nearly-as-ubiquitous Hashimoto Reika--has one ever see them in a family shot with both their parents? (Divorces notwithstanding)
Newscasters Takigawa Crystal or Masai Maya (what a name!) with their parents?
Has anyone ever seen a group shot of Darvish Yū with his parents?
Mayhap that I am an isolated fossil, but what a long trip it seems (shorter in the transnational elite readership of the International Herald Tribune than elsewhere, of course) when multi-ethnicity and multi-nationality moves from the exotic and edgy to a cosmopolitan bourgeouis norm.
OK, so much for the social commentary.
Back to more serious topics, like the Minshutō's canine obsession.
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